KARBON shines as if carved in the heart of a star.

At first, there was nothing. Just black matter sprinkled with crystalline specks, source of life...



Le 25.07.2017

Perspectives #5

Perspectives #5

Dear partners and friends,

"A match made in heaven!" In this issue's cover story, we showcase a line of plates from RAK Porcelain’s brand-new Woodart series, adorned with breathtaking dishes and masterfully photographed. The man behind these works of art is René Mathieu, a Michelin-starred chef from Luxembourg. While preparing these masterpieces, René found time to philosophise on cooking and what it means to be a chef. Let the magic of his work captivate you while you lose yourself in Woodart's beauty.

As usual, we have a wealth of new things to show you. Take a look at our magazine, "Perspectives". And like in previous issues, we will take you on an exclusive journey into the world of high-end cuisine and hotels. One of our stops is in Dubai, at the Al Habtoor City Complex. There we met French culinary director Stéphane Buchholzer, the man responsible for the gastronomic bien-être of guests from all around the world across 18 different restaurants. And speaking of all around the world: Our exhibit at the NRA Show in Chicago grabbed visitors' attention not only because of its scale, but also because of its design. In the USA, RAK Porcelain has now firmly established itself in the tableware industry.

As usual, we also bring you the latest culinary trends – from sprouts and shoots full of vitamins to food trucks, which remain as popular as ever. The piece on Thomas A. Gugler, president of the international association of chefs “Worldchefs”, is well worth reading too. And don't miss the interview with Simona Greco, Art Director of the exhibition Host Milano – you won't want to miss Host's 40th anniversary this autumn!


All that remains is to wish you pleasant reading.



Here you can find all the new products launched in 2017.


Metalfusion embodies the utmost sophistication thanks to an advanced technique for applying colour with a precious gold, silver or bronze look. Make a sensational entrance with its stunning presentaion, followed by a sensuous eating experience with its unique textures and shades of colour


Dear friends of RAK Porcelain,

Dear partners,


Perspectives N°4 is our way of taking you around the world of food, beverage, design, and more. We recently experienced the enthusiasm and passion brought by chefs from around the world when they came to Erfurt, Germany for the IKA/Culinary Olympics. On our website and our social media channels you will discover details of this highly competitive and exciting global culinary event.


Also in this edition, two incredibly talented and well-known chefs will let us know about their background and their passion: Gabriele Kurz from Jumeirah Hotels & Resorts and Klaus Erfort Chef and Owner of the 3-Michelin-starred GästeHaus in Saarbrucken, Germany.


And finally, after a close look at the current product development evolution with Gemma Bernal and Mikaela Dörfel, you will meet Gene Williamson, the President of RAK Porcelain USA, our youngest affiliate that recently opened its showroom at 41 Madison Avenue in New York. We hope that you will enjoy this truly outstanding issue of Perspectives N°4!


For RAK Porcelain, the year 2016 has started in an extremely positive way. Your interest in our new products has been overwhelming and I can say that the success of NEOFUSION is proven by a daily flow of
orders coming in from all over the world. I would like to take this opportunity tothank the product development team in our factory. This talented ceramic engineershave not only worked on new shapes,
but also created from scratch various new types of glaze. These allow chefs to use a different look and feel once it comes to the presentation of their creative preparations. In this issue of Perspectives, you will meet with Senthil Kumar, head of production at RAK Porcelain. A team of 750 dedicated workforce are behind Senthil to deliver the high quality levels you have come to expect from RAK Porcelain products...


It is with great pleasure that we present our second edition of "Perspectives": The international magazine of taste and aesthetics. We hope that you found the content of the first publication as exciting as a number of readers who did let us know how much they did appreciate this new way of communication with RAK Porcelain.Once again we want to share experiences, trends and reports about chefs, designers and artists from around the globe.In this edition you will discover our latest product introduction, 8 series of our new cutlery collection, the look and feel that has driven the designer’s inspiration. Wishing you a highly enjoyable read.

ACCESS Collection

“The strength of the concept is its simplicity and accessibility.” Mikaëla Dörfel adopts a tactile approach to her work. She seeks to find harmony between the tension of straight lines and curves. Her creativity and high standards have come to characterise her work, which has already been recognised with a number of design awards.

CUTLERY Collection

RAK is creating a natural addition to its range of hotel porcelain by launching a range of cutlery based on detailed observations of the needs and expectations of the hotel industry worldwide.

This cutlery features the same characteristics as those contributing to the success of RAK Porcelain. This is a guarantee of optimal quality and functionality.

Thestrongest stainless steel (AISI 304) has been used, containing 18 % chrome which ensures excellent resistance to oxidation, and 10 % nickel to increase the material’s food neutrality.
This cutlery is between 3 and 4 mm thick, making it outstandingly sturdy and ergonomic.
This excellent material gives free rein to the designers' creativity in both form and design.

More details here : http://bit.ly/1PNW5BZ


NEOFUSION takes its inspiration from mineral matter and comes
in 6 different colour ways: Magma, Volcano, Ember, Stone, Terra
and Sand, which can be combined with each other or with white
porcelain. Each and every piece has the strength of porcelain
and the look of ceramic due to a highly durable, hand-sprayed,
non-porous glaze. Neofusion shows great contrasts between its
raw appearance and the dishes’ refi ned ingredients, providing a
spectacular culinary experience.


Le 10.07.2015

RAK Porcelain presents "Perspectives", the international magazine of taste and esthetics. This document is the first of many to come, giving us an opportunity to share with you the news, trends and speaking out in gastronomy, hospitality, design and many other exciting and vibrant subjects. This inaugural issue will make you discover among other topics exceptional hotels and restaurants, kitchen artists, remarkable chefs and the latest trends in international cuisine.


Designed by Gemma Bernal, the GIRO collection plays with the rules and takes it inspiration from the oval shape together with an off-centre design. The artist brings her Catalan identity to the world of tableware, where she is renowned. The backwards rotation of two ellipses represents two parallel universes which never actually meet. GIRO plays with the rules and invites you to perfect your presentations which mirror the original layout.

GIRO is made up of oval, round, flat and deep plates, bowls and salad dishes and a wide variety of plates in different sizes for starters or side dishes, tapas or petit fours. Giro offers a complete range which is ideal for any business, with a range of cups and saucers essential to the catering and restaurant industries.

The collection pieces fully comply with the functional and technical constraints imposed by the restaurant industry. They are produced in compliance with RAK Porcelain’s strict criteria, and give complete satisfaction at all stages of their use in the restaurant industry.


RAK Porcelain and IKA/Culinary Olympics: Porcelain for the world’s chefs.

Le 13.03.2015

Claude Peiffer, Managing director RAK Porcelain Europe. Andreas Becker, VKD President. Sven Bodry, Sales manager RAK Porcelain Europe. Matthias Kleber, VKD. Wieland Kniffka, Managing director Messe Erfurt.

Claude Peiffer,...

The German Chefs’ Association (Verband der Köche Deutschlands e.V.) and RAK porcelain announced their long-term partnership right at the beginning of Internorga 2015, the leading trade fair for the catering sector: Over the next six years, RAK porcelain will support the German Chef’s Association with the two mega-events for chefs from all over the world, the IKA/Culinary Olympics in 2016 and 2020, with a total of over 500,000 euros. Part of this money will also be invested in the German Chefs’ Association’s educational and youth work.
“When more than 2,000 chefs from all over the world come together in Erfurt to nominate the best in the business, strong partners are called for. For this reason, we have decided to support the organisers of the IKA/Culinary Olympics, the German Chefs’ Association”, explains Sven Bodry, Head of Sales at RAK porcelain Europe. “As a globally recognised provider of high-quality professional tableware, we want to make a clear gesture for the catering and hotel sectors in Germany and the whole world”.
RAK porcelain will provide The German Chef’s Association with 15,000 items of porcelain so that the high quality of the chefs’ culinary attainments is shown to its best advantage. “Together with the Chefs’ Association, we have developed a new series of oval plates with asymmetrical surfaces for serving”, explains Bodry. “ For the first time in the history of the IKA, the chefs will not serve their Olympic menus on round plates, which means that we can also set new trends in this area”, explained Andreas Becker , President of the German Chefs’ Association.
And the suspense continues: both partners will announce further details of their collaboration at the drawing of the starting positions for the competing teams in October 2015 at the Erfurt Exhibition Centre, the venue for the IKA/Culinary Olympics.


RAK Ceramics is around USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramics manufacturer with a global annual production output of 117 million square meters of ceramic and porcelain tiles, 4.5 million pieces of bathware and 20 million pieces of tableware. The Ras Al Khaimah based public-listed company was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah and UAE’s Supreme Council Member who had the vision of making the company into worldclass organisation and H.H. Sheikh Mohammed Bin Saqr Al Qasimi, Crown Prince of Ras Al Khaimah and the Chairman of RAK Ceramics has been directing the company towards global competitiveness.


Discover our new video introducing MAREA and GIRO our new collections and the 10 years celebration launching. https://www.youtube.com/watch?v=YQFa3x02IGQ



RAK Porcelain presents a new artisanal-looking dinnerware collection: Peppery.

With round, oval, and rectangular serving pieces, this "all-over" decoration fits to the current trend for rustic, natural, and agrarian looks for the tabletop. Made with a variety of colors that can be mixed and matched, Peppery is decorated underglaze and designed to meet the toughest hospitality industry standards.



"BARISTA" is a new line of robust, functional and yet elegant cups for any purpose.
From the small espresso cup to large breakfast cups "BARISTA" covers all needs.

Thanks to the high quality material and particular thickness the cups are maintaining the drinks temperature for a long time. The ergonomically shaped handle also provides  a very convenient handling.
Another highlight: Four of the five cups can be combined with the same saucer, so that the material and storage cost is as low as possible for the users.

Of course the complete collection meets the high quality requirements of all  RAK porcelain products. This means a strong body, a robust glaze and best ergonomics. And for your restaurant, hotel, cafe or bar: beautiful and durable cups for any occasion and perfect treat for your guests.


Ask for more here : http://catalogue.rakporcelain.eu/en/catalogue?keyword=barista


2013 Sustainability Report

RAK Ceramics, the world’s largest ceramics manufacturer, has achieved a significant new milestone by being the first ceramics manufacturer in the region to produce a Global Reporting Initiative (GRI) sustainability and CSR report based on the latest GRI-G4 guidelines. RAK Ceramics adopted the new guidelines, which incorporate the latest and best global reporting practices in sustainability management and corporate governance, to produce its annual sustainability report for 2013. The report follows on from the company’s 2013 milestone, when it became the region’s first ceramics producer to use the GRI format for its sustainability and CSR reporting.


See the report

RAK Porcelain & Luxair : Fly in good company

In order to better meet passengers’ expectations, Luxair has recently introduced a new concept of on-board service for the Business class.  The airline company offers now a more elaborate meal to replace the “lunch box” and Luxair has chosen the collection MAZZA of RAK Porcelain to present fine food to the Business class passengers.

ANNA : The comfort of tradition

ANNA is a classic new, graceful dinnerware line for hotels and restaurants from RAK Porcelain that provides a setting for the delicious dishes of yesterday and tomorrow. With its generous curves and contours, it makes a perfect complement to a variety of culinary traditions and classic menu concepts.


The shape is round, robust, and has a generous design. ANNA refers to the traditional collections of yesteryear reinvented by Mikaela Dörfel. It’s a complete “hotel” range : all requested items for HORECA operations are present : the range has 44 items, flat and deep plates from 31 to 17cm oval dishes for service . 6 sizes of cups for every purpose, from breakfast cup to espresso cup. ANNA also features a remarkable shape of classic pitchers, creamers, tea and coffee pots, each paying tribute to dining traditions of a bygone era. And since the material used in ANNA is the regular, high alumina body with produced by RAK Porcelain with its highly resistant glaze, there can only be one destination for this classic collection: hospitality and foodservice. And, of course, ANNA plates have RAK Porcelain’s 5 year guarantee against chipping.


The ANNA collection from RAK Porcelain has been created with a nod to classic design that will insure that ANNA will stand the test of time. And, of course, with its durable body and resistant glaze, ANNA works equally well in small, intimate countryside restaurants or high volume, banqueting operations.


ANNA was designed in cooperation with Mikaela Dörfel and will be available in April 2014.


Watch the ANNA movie on YouTube

Celebrate colours !

Samba, Bosque and Bahamas: three collections presented by RAK Porcelain, meeting the most demanding brand criteria: real functionality, matchless strength, genuine creativity and a high level of technological performance.

Even more! Samba, Bosque and Bahamas bring to every table a colorful showcase ideally suited to the gourmet universe. All in all, these three innovative collections offer a fantastic palette of attractive modern shapes and colours, with which to present the most elegant and inviting gastronomic creations.






YES to freedom of culinary expression!

A collection which is really worthy of great culinary masterpieces, a seductive, cheeky, and daring collection... Massilia has a whole repertoire of charms to express the creativity of chefs! And when talent, design and technically advanced manufacturing join them, the result is surprising! The Massilia collection was created thanks to the genius of designers Dominique and Alain Vavro, combined with the artistic eye of Michelin-starred chef Gérald Passédat and RAK Porcelain's technical expertise!


Between blue skies and azure seas, Massilia adorns the tables of the restaurants at the MUCEM (Musée de Civilisations pour l’Europe et la Méditerrannée) a key attraction in the Mediterranean region. What makes the collection a masterpiece? Its endless surfaces, which allow each chef to tell a culinary story bursting with creativity! As well as meeting the ergonomic demands of preparations, the collection brings lots of new ideas which can be turned into new presentation tricks!


Original flavours to explore, culinary playgrounds to enjoy: its multi-purpose plates with single or double indents stimulate the imagination and change the initial function of presentation spaces... for a very creative approach! The slightly raised edges of its plates offer a wide range of possible uses. Now a display for apéritif nibbles, now a space to showcase artistic presentations of delicious sweet treats... Massilia is definitely a feast for the eyes!


Its clean design makes it perfect for all kinds of culinary events, satisfying even the most cosmopolitan menus! Original shapes, heretical symmetry: the imaginative spirited lines and generous curves of each piece exude Baroque style... but with a Massilia twist!


Grabbing a bite to eat? Elegant teatime? Breakfast or a refined dinner? Do you prefer a cocktail party or a buffet? The Massilia collection has something for everyone!


Certainly the most ingenious of table decoration designs, Massilia makes things easier for restaurant owners. Maximum grip and optimised stacking: this delicious collection dedicated to freedom of expression for chefs is made by RAK Porcelain... to serve you!

Claude Peiffer's interview

Photo: David Laurent / Wili

Photo: David...

Claude Peiffer
Managing director, RAK Porcelain Europe
Interview by: Thierry Raizer / Published by paperJam.lu
(Photo: David Laurent / Wili)


Mr Peiffer, can you sum up RAK's history?
“The company's name is an acronym of Ras Al Khaimah, one of the smallest members of the United Arab Emirates. The country does not have any oil reserves, and as of 1991 it focused on the production of ceramics, first with tiles and bathroom installations, and then starting the production of porcelain in 2005. The choice of this niche is particularly justified by the opportunity to import gas from Qatar, which is essential to power the firing kilns. Today the group employs 6,000 people, 450 of whom work in the field of porcelain.”
Your group operates all around the world; what role does the Luxembourg office play?
“With 32 staff, we play the role of headquarters for marketing and logistics for both Europe and Russia. We have a warehouse with a capacity of two million pieces, which the different orders are distributed from. We also have a supply of samples for our customers or prospects who want to try out our range. Our team includes logistics operators, a marketing manager and business managers. In terms of developing new products, we work from our Luxembourg headquarters, but also in cooperation with designers specialising in this field, who are spread all over Europe. The decision to establish the European headquarters in Luxembourg was also driven by the country's geographical position, as it's an ideal location to distribute our products.”
So what is the positioning of your products?
“Our customers are mainly B2B, operating in the hotel sector, which explains why we are not very well-known by the general public. We are considering developing sales to individuals via specialised shops. We're actually trying this out at the moment in France.”
How do you do your canvassing? 
“We're more of an importer than a distributor. So we work with companies specialising in the distribution of hotel supplies who are, de facto, our biggest customers. Our largest market is France, followed by Spain and Germany. However we do have direct sales in Germany using six sales representatives there, for reasons specific to the German market.”
Do you produce items according to chefs' requests or suggestions?
“We do have the option to add a logo or a specific design in order for the porcelain to fit in with a concept. This type of production is of course subject to minimum volumes. As a general rule, technology has allowed us to move away from the traditional round shapes to more sophisticated designs. Increasingly, chefs are matching the porcelain with the dish they are going to present. So it's no longer rare for a chef to get their supplies from several producers.”
There is a lot of competition from Asia in your niche. How do you set yourself apart from Chinese products, for example?
“We can't win in terms of price. So we focus on both quality and the high-end segment. For us quality is synonymous with resistance to breakage and the resistance of the enamel over its period of use. Just like a car tyre whose wear depends on how the car is driven, porcelain's wear also depends on its usage. Another elementary focus for us is based on the customer service. Availability of products, quick deliveries are key to our success.
What was the market reaction when the brand was launched in Europe?
“Our positioning is slightly below the level of established brands, our design is suited to the robustness criteria which our customers want. We had to be persuasive in terms of quality, and we had to explain the origin of the products because there isn't a long tradition of porcelain tableware in the Emirates region. On the other hand, this region is where the most prestigious hotels and most creative restaurant concepts are established.”
Has the use of porcelain by individuals changed over time?
“The way porcelain is used and the philosophy behind it, have indeed changed. In the past, wedding lists were mostly made up of porcelain items, but customs are different now. The bride and groom have often lived together for a while, and guests tend to give them something towards an exotic holiday instead. Conversely, recent culinary programmes have placed cooking and all the practical aspects of it back in the spotlight. So this promotion also works in favour of porcelain, and the general public is showing increased interest in it.”
Your corporate image received an award at the 2013 Media Awards in the B2B category. How do you coordinate the brand? 
“We manage our corporate image, working with the communication agency Dechmann, with a sober image setting the tone. Our aim was and still is to give our products a coherent image throughout our different markets, be it Europe, the Middle East, America or Africa. Given that hotel managers, particularly in big chains, change roles during their career, it's important that they recognise the brand all over the world.”
What prospects do you see for the restaurant market over the next few months?
“The market is still dynamic, but we must recognise that the crisis has repercussions on consumer habits, particularly with regard to the high-end sector, which is currently suffering. We have noticed that top chefs mainly earn their money via their 'sideline activities' rather than their Michelin-starred establishments. The rising price of meals in restaurants, particularly in the high-end segment, is raising questions. The phenomenon is partly related to the increase of real estate prices in some big cities, and partly due to the sudden rise in the price of quality ingredients.